Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
If possible, stay away from alternate spellings such as c4t.com for cat, unless you are targeting a specific audience (e.g. millennials who are more familiar with alternative spellings), or can grow your brand long-term. c4t may be a great domain name, however, you always run the risk of losing potential visitors to the actual cat.com website, as some visitors will be confused or just forgetful and type cat.com into the address bar.
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