You know those top-down cooking or craft videos you just can’t seem to get away from these days? There are people out there making a living from them, especially those that also run their own food blogs or travel blogs. In fact, a whopping 78% of B2C companies depend on user-generated content (like these videos) for their marketing campaigns. You can sign up as a creator on a site like Darby Smart and potentially work with brands like Nordstrom, Mattel, and BarkBox. Or, learn how to master PPC advertising and you can use the content to build your YouTube following and monetize through ads and views.
Now, it’s time to plan out your show. If you’re doing an interview-style show, you’ll now want to start getting some guests involved. You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Email marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Email marketing tools like MailChimp, ConvertKit, HubSpot and AWeber make it easier than ever to get started with email marketing. Here’s my comparison of ConvertKit vs AWeber vs Mailchimp to review a few of my top picks. Another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there. And regardless of which email service provider you end up going with, it’ll eventually be smart to invest in tools like MailGenius that help increase your email deliverability, avoid spam folders and authenticate new subscribers as they sign up.
Use Google Keyword Planner (which has replaced the Google Keyword Tool) or another service to determine what phrases and keywords people are searching for now to locate your niche products and services. Write down 5-7 keywords and phrases being used in your chosen niche that can help you pick your domain name. Take note which version of your words get more searches – singular or plural (i.e. boat vs. boats).
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